Inspired by the success of many grassroots groups, hundreds of U.S. communities have initiated “buy local” campaigns in recent years, and with good reason — they can be a powerful tool to help local entrepreneurs while creating local wealth. However, only a fraction of those campaigns endure to create real shifts in culture and spending. While hundreds of campaigns have started in recent years, most have faded away quickly without making substantial impact. But don’t let that discourage you from what can be a superb investment. The good news is most efforts fail for reasons both predictable and easily avoided. Recognizing these common mistakes and learning elements shared by the most successful campaigns can help you succeed.
Content Source: http://www.amiba.net/buy-local-campaigns/mistakes-fail/