» Six Common Mistakes That Kill “Buy Local” Campaigns


Inspired by the success of many grassroots groups, hundreds of U.S. communities have initiated “buy local” campaigns in recent years, and with good reason — they can be a powerful tool to help local entrepreneurs while creating local wealth. However, only a fraction of those campaigns endure to create real shifts in culture and spending. While hundreds of campaigns have started in recent years, most have faded away quickly without making substantial impact.

Content Source: http://www.amiba.net/buy-local-campaigns/mistakes-fail/

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