Meanwhile, cities around the U.S. and the world are recognizing the value of homegrown retail and are enacting policies to enrich the frequently poor soil where small businesses attempt to grow. That’s because municipal leaders are realizing that the basis of any community is its sense of place—its singular look and feel, roots and aspirations—and local retail is essential to expressing that. Shops are part of culture—in addition, of course, to being the places where you can fix a shoe, find a dress, buy a coffee, and chit-chat.